Here is why I regularly listen to Vee: he's a genius. He once pointed out, "the perpetrators won't change their behaviors until it impacts them personally." In the aforelinked video, he prescribes the means of doing so: don't protest Delta by pointing out their wokeness-- they'll just take that as a badge of pride: "We like that a bunch of racists Nazis don't like us!"
Rather, take a page from Saul Alinsky's playbook: protest in front of their headquarters by holding them to their own rules: "Don't fly Delta! They are racist and exclusionary by requiring an id to fly on their planes!" The reason Alinsky correctly saw this as a useful tactic is because the target organization or individual can no longer use their principle as a defense: the people attacking the organization agree about the principle! In fact, they are holding you to account for not taking it far enough!
The only way out from there is to throw the principle under the bus-- "game over"-- or try to live with the principle, which is also "game over" because the notion was never intended to be realistically practicable in the first place, as it was only being promoted for propagandistic purposes.